ASSET SHINES PLATINUM FOR SECOND YEAR! ASSET INC. NAMED 50 BEST FOR EIGHTH CONSECUTIVE YEAR

FOR IMMEDIATE RELEASE Tuesday, February 10, 2009

Westin Harbour Castle, Toronto, Ontario, Canada

ASSET INC. NAMED 50 BEST FOR EIGHTH CONSECUTIVE YEAR
Toronto, CANADA – ASSET Inc. has been named as an official member of Canada's 50 Best Managed Platinum Club. Membership is restricted to the elite corps of organizations who have been Best Managed companies for six consecutive years. This is the eighth consecutive year for ASSET Inc. to receive the award.

This prestigious award was presented to ASSET at a black-tie gala evening in Toronto on February 9th, 2009 where all Best Managed winners celebrated their success with their executive management teams and fellow honourees.

Canada's 50 Best Managed Companies program was created in 1993 to recognize successful Canadian companies that have proven to be innovative and responsive to changing economic conditions and profitable.

The program profiles Canadian companies that have outstripped their competitors, created thousands of jobs, produced accelerating revenues and excelled in both domestic and foreign markets. The National Post, Deloitte, CIBC and Queen's University sponsor the award.

Platinum Club status is in recognition of those outstanding companies who have sustained a standard of excellence and leadership in all areas of their business practices and have qualified in the award program for at least six consecutive years.

“What an honor this has been, to receive this award,” said William Meany, President of ASSET. “I’ve never been so proud of our staff then I am at this very moment. We have almost 300 people working with us and I am really receiving this award on their behalf”

“Really what’s at the center and the foundation of our success is the way that we treat our customers but even more important how we treat their customers,” said John Regan, Chairman of ASSET. “Our clients know how much we care and that’s never going to change”

“Once again we are thrilled to be sharing the stage with the crème de la crème of Canadian companies,” said William Meany.

“In business you are often judged by the company that you keep. I can’t help but feel I am in great company. A company is a mirror that reflects the good work of its employees and I am grateful to have some of the smartest, most innovative and dedicated people on our team.

“Our ability to retain and attract the most talented and committed employees in the industry is key to this expansion. Our recognition as one of Canada’s 50 best companies clearly plays a large role in this area.

“This award is also a reflection of the loyalty of our customers and partners who continue to recognize our expertise, passion and commitment - and challenge us daily to provide innovative solutions that provide value to their businesses while allowing them to focus on their own unique core competencies.”

ASSET has grown year after year for more than thirty years, providing services to the leading banks, financial institutions, lenders, insurers and credit grantors in Canada and around the world.

2008 has been a great year for ASSET’s involvement in various Trade Shows and Conferences from coast to coast and even to our neighbours south of the border.

As a result of heightened market recognition of the fundamental business value of ASSET’s solutions, 2008 has been a year of unprecedented growth for the company.

Our increased employment of local talent lead to ASSET receiving the “Employer of the Year” award from JobStart, a non profit community based organization providing employment services to job seekers and employers since 1980.

To accommodate the increase in staff ASSET has expanded its main Toronto location.

The past year saw a continued investment in security to ensure that all products offer market-leading availability, confidentiality and integrity. Additionally, cross-product integration was refined in response to clients leveraging multiple ASSET products throughout their business operations.

“I have the unique privilege of working with customers that are recognized as the most forward thinking and progressive leaders in their respective fields”, continued William Meany. “Collaboratively, this year we initiated the process of helping them automate new business processes. We look forward to furthering the expansion of ASSET’s offerings into new markets in the coming years.”

About ASSET INC.
ASSET Inc. was founded in 1978. The company's services range from collection processes and supply chain management, to collection e-business engineering and consulting. The company currently supplies various collection-processing technology and infrastructure services to all of Canada's 10 largest banks and financial institutions as well as to hundreds of financial institutions worldwide. ASSET's headquarters are located in Toronto, Canada. For further information, visit http://www.asset.net.

About Canada's 50 Best Managed Companies Award
Established in 1993, Canada's 50 Best Managed Companies is the country's leading business awards program, recognizing excellence in Canadian-owned and managed companies with revenues over $50 million. Every year, hundreds of entrepreneurial companies compete for this designation in a rigorous and independent process that evaluates the caliber of their management abilities and practices. Program sponsors are Deloitte, CIBC, National Post, and Queen's School of Business. For further information, visit https://www.canadas50best.com/MeetOurWinners/RequalifiedMembers/

Contact:

William Meany
President, ASSET Inc.
(416) 977-7771 x254
william.meany@assetemail.com

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